Information in this document is supplementary to Web Publishing Policy and should not be used
alone. Refer to the appropriate section(s) in the Current Policy document for University guidelines.
All pages providing information about AUT on the AUT Internet site must contain the standard AUT footer.
Links to the main AUT homepage must always be included as:
<a href="/">AUT Homepage</a> for pages on the AUT server (wording may vary)
<a href="http://www.aut.ac.nz/">AUT Homepage</a> for pages on other servers (wording may vary)
All pages should apply the appropriate style sheet to ensure appropriate font style and size is used. Italics and bold may be used
Links to the main AUT homepage must use the syntax specified in the technical specifications.
All top-level pages must keep to a white background colour.
The logo banner and standard footer must be inserted as a "server-side include".
A template for 'toplevel
pages' can be sourced from the following location, they include all the elements you need to meet many of the specifications required.
http://www.aut.ac.nz/templates/template-toplevel.shtml for pages within one click of homepage
AUT's logo must be included using an absolute path reference so that the
images can be updated across the website as necessary. Use one of the logo's provided or discuss your requirements with the Web Centre
Provided is a sample of different AUT logos suitable for use on the internet only.
Fonts & Style Sheets
Where font styles need to be manually applied these are the approved fonts for the site:
Font Style: Arial, Helvetica, Sans-Serif
Font Size: Standard text size for main body “2”
All webpages should utilise the style sheets provided by the Web Centre. To do this some coding
Fonts should be consistent throughout the AUT Internet site, therefore a style sheet should be applied to each web page.
* new style sheets are in production. Seek guidance from the Web Centre
Web Page Background
White is required wherever the logo banner is used. It is also recommended
for ease of reading. Black text on white background (or at least a dark colour text on a lighter background) causes less eye strain and will encourage your visitors to explore more of your website.
Utilise space well, do not over clutter your page or provide too many options within a menu.
See colour accuracy and consider the meaning of colour in different cultures, eye strain, impact. In summary, use colours sparingly.
Resist the temptation to use flashing/moving objects or text. Cute or fun they maybe the first time you see them, but a consistent
movement distracts the eye and can be annoying if your visitor is trying to read your information. The
novelty of 'fun' elements wears off for repeat visitors, so if you're thinking of using these techniques limit the 'loop' to a maximum of 2, and consider changing the object to maintain interest.
Sound and video may be included however remember that your audience requires
appropriate plug-ins to benefit from these features and therefore it may intimidate or exclude some people. Find out who your audience is and there likely skill level, computer specifications and receiveable software, obviously the 80/20 rule applies. see lowest common denominator
Know you specific & major target audience and design accordingly
Plugins - see Sound/Video
Forms & Scripts
Talk to the Web Centre before including these. See technical specifications
It is a good idea to have an alias email setup so that in the event of a
staff member leaving you do not have to search through your site to find email links.
This is a working document, please contact the Web Centre if you would like further clarification.